Advantages and disadvantages of Private labels for Reliance Retail Ltd

Advantages and disadvantages of Private labels for Reliance Retail Ltd Indian retail sector is valued at US$ 353 billion in 2009 2010 and is projected to reach US$ 543.2 billion by 2014. The Indian retail sector is the second-largest employer after agriculture IBEF Retail (2010), and this sector is primarily much unorganized / traditional. Organized retail in India is still in the nascent stage with only 5% penetration, The retailer, Ernst Young, Jan (2009) and this signifies the immense potential this holds for growth. Traditional Kirana stores (small mom-and-pop general stores) are now being replaced by large format stores like Hypermarkets, Supermarkets and other Specialty stores and these shifts is mainly due to the increased consumer expectations increase in the consumer class and will grow nearly from 50 million at present to 583 million by 2025. As discussed earlier Indian retail sector is highly unorganized and the access of modern retail is very negligible (5% penetration). And with the relaxation of Government policies pertaining to retail sector and with more addition of retail space every year will definitely boost the growth of modern / organized retail in India. And even the mindsets of Indian consumers are changing they are now very demanding in terms of value and a shift from low price goods to more focus on convenience and all this with a superior shopping experience, also they are more brand conscious these days. IBEF Retail, (2010) There are only a handful of organized key retailers in the Indian retail sector: Group Store Brands Tata Landmark(books and music), Croma( electronics), World of Titan (watches), Tanishq(jewellery), Titan Eye+ (eye wear),Westside (lifestyle retail store), Star Bazaar (hypermarket), Fashion Yatra (fashion store) Reliance Group Reliance Fresh (neighborhood store), Reliance Super (mini-mart), Reliance Mart (supermarket), Reliance Digital (consumer durables and information technology), Reliance TimeOut (books, music and entertainment), Reliance Trends (apparel and accessories), Reliance Wellness (health, wellness and beauty), iStore (Apple products), Reliance Footprint (footwear), Reliance Jewels, Reliance Living (home ware, furniture) and Reliance AutoZone (automotive products and services) Future Group Central (shopping mall), Big Bazaar (hypermarket), Pantaloons (fashion outlet), Blue Sky (sunglasses), eZone(electronics), KBs Fair Price (essential products), Navaras(jewellery), Planet Store (multi-brand sports and lifestyle speciality retail), aLL(fashion garments), Ethnicity (Indian ethnic wear), Home Town (home needs), Furniture Bazaar (furniture), Electronics Bazaar (electronics), Home Bazaar, Collection I (furniture), Brand Factory (multi-brand readymade apparels), Gen M One Mobile (cell phones), M-Port (electronics), Shoe Factory (footwear) and Depot (books and music) Few more to the list would be players like RPG group, K Raheja group, Landmark group, Bharti group, Mahindra group, Aditya Birla group and Vishal retail. IBEF Retail, (2010) In 2009 Reliance Retail as a part of its growth strategy planned to introduce Private labels in FMCG segment for selling in its retail stores (Livemint.com 2009). In view of the above it is decided to carry out a study to weigh the existing opportunity for Reliance Retail Ltd, acquisitions if any? And to evaluate the benefits of introduction of Private labels in its retail stores. Conceptual underpinnings of the research Retailing amongst the worlds biggest industries. From the marketing standpoint retailers are closer to consumers than the manufacturers (Reynolds 2004b, p.3). Many factors are accountable for the current changes in the modern retail management. Many large retailers have huge turnovers and employee strengths Wal-Mart employs 1.8 million worldwide and Carrefour the largest European retailer (no.2) has more than 12,000 stores across the globe. Joachim Zentes, (2007). ESTABLISHED FORMATS: Kirana stores Departmental stores Evolution of Retail in India: EMERGING FORMATS: Hypermarkets Supermarkets Specialty storesetc CONVENTIONAL FORMATS: Melas Mandis The advantages of Private Label: The key advantage from a retailer perspective could be the Private labels will fill the needs gap that is present in the market place unique product or a differentiated product in the market place. The critical aspect of the private label for the retailer is that it gives the retailer a higher profit margin than what is offered on other brands. Though the Private label introduction may not always be advantageous to the retailer as they may face hostile response from other brand manufacturers and hence the retailer must have a good monetary base Swapna Pradhan,(2008) Mergers Acquisitions: Both these terms are used as though they were identical, but in real sense they are both different. An acquisition occurs when one company takes over the management of another business clearly establishing itself as the new owner of that firm. Merger occurs when two companies agree mutually to work together as a single entity going forward. This can be mergers of two companies of equal size or unequal sizes Edward Gerald, (2005) Companies through Mergers Acquisitions can expect to achieve: Edward Gerald, (2005) Competitive advantage over others Increase its market share / profitability To enter new markets / geographies Access to latest technology / talent Diversification into new businesses Purpose The key focus of this study is to explore: The advantages / disadvantages for Reliance Retail Ltd after introducing Private labels? And also explore if there is any scope for growth by inorganic means. SWOT for Reliance Retail Ltd Research questions What are the advantages / disadvantages for Reliance Retail Ltd with the introduction of Private Label? Is there any opportunity for Reliance for acquisitions in retail space? Scope of the present research project: The current study is carried out at the Reliance Fresh outlets located in Bangalore, India, due to restrictions and limited time available. Such a study can also be carried out at Reliance fresh stores across all the major Indian cities. Section -2: Research methodology 2.1 Research strategy Research methodology is a systematic method of solving a research problem. It includes the set of methods and techniques required to approach a particular research problem. In general marketing research process can be split into the following broad steps: Ranjit Kumar,(2005) Data Collection Research Design Problem Definition Data Analysis Report Presentation 2.2 Sampling Sampling can be defined as a process of drawing conclusions to the whole but by only probing a part of it Ranjan Kumar, (1996). Private Labels has already been introduced by few of retail giants here in India and Mergers Acquisitions in Indian retail space is almost negligible in order to probe further into this Reliance fresh outlets (Store Managers) in Bangalore will be contacted. And Convenience sampling will be used as the sampling technique as this will be more appropriate for such a study. The sample size of 15 Reliance fresh stores has been selected here. 2.3 Data collection Data collection forms an important part of any research project. Data can either be from Primary or Secondary sources. Primary data refers to the data collected by the researcher in context to the research and these are mainly collected through a structured Questionnaire consisting of both open ended and closed ended questions. For the current study primary data forms the core. The questionnaire will be sent to the concerned personnel via email and also based on requirement they may also be contacted on their phones. Secondary data can be from trade associations, journals, news articles and other research information providers like IBEF (Indian brand equity foundation) 2.4 Data analysis Data obtained from the sources will be processed to obtain information using which the researcher will arrive at a conclusion and make his recommendations / give insights (Decision making) to the client. 2.5 Validity and Reliability Validity and Reliability are often associated with each other. Reliability is defined as any test or procedure yielding the same output for a given set of repeated trials. Reliability does not mean Validity. Validity in general refers to the concepts conclusions that correspond to the real world. Edward Richard, (1986) 2.6 Access The research is primarily based on the ease of data accessibility and for this research store managers of Reliance Retail Ltd in Bangalore will be contacted either by sending the questionnaire via email or by contacting them on phones and prior to this we are required to fix a suitable time slot with the Store manager for the interview. And the final output from this study will be shared with all the Store managers who has been interviewed during this study. 2.7 Gantt Chart Task Description Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 1 Literature Review 1.1 Workshop on user needs 1.2 Draft of methodology 1.3 Evaluation of methodology 2 Specification of Integrated System 2.1 Inventory of resources in selected regions 2.2 Review of existing facilities 2.3 Specify technical developments required 2.4 Impact analysis of different scenarios 2.5 Prepare detailed business plans 3 Feasibility Studies for each region    3.1 Review existing practices    3.2 Review technologies (state of the art)    3.3 Sensitivity analysis of scenarios    3.4 Report on most suitable options 4 Project Management and Coordination Dissemination of information: Workshops Milestones and Deliverables Guideline for methodology Interim Reports Business Plans for four regions Draft Public Workshop on results Final Report

Competitive Analysis of Starbucks

When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Firms look to operate on a transnational basis primarily to penetrate into foreign markets and expand their business. After tasting success at home, several firms make investments to expand globally in order to attain market share and boost revenues.Transnational companies have coordinating and operation-controlling power in multiple countries, even if they do not own them. General Motors, Ford, and Wal-Mart are amongst the world’s largest transnational companies. Japan, North America, and Western Europe account for about three quarters of the world’s transnational companies. When operations go international, localization strategy takes center-stage for firms. Firms use a localization strategy when they counter differences in management styles and cultural pr actices.Localization strategy is used by firms to adapt and cater to the choices and expectations of foreign customers and quickly occupy new markets. McDonald for instance, which operates in 119 countries, is a good example of a company that maintains its global brand identity successfully by using a localization strategy to adapt to the tastes and temperaments of diverse cultures across the globe. In short, localization strategy helps a firm deliver a unique customer experience that exceeds geographical boundaries.An international strategy is employed by a firm to create value through core competency transfer to a foreign market in which native competitors are not equipped with those competencies. Typically, a firm comes up with an innovative product and introduces it into the foreign market. As the demand for the product increases, the firm begins to export the product. As foreign competitors start production, the firm starts production abroad. The firm then standardizes producti on and relocates it to countries with low cost production opportunities.Xerox and Proctor and Gamble are examples of companies that followed this model and implemented an international strategy. References: http://www. slideshare. net/clemaitre/tn-cs http://www. ibscdc. org/Case%20Studies/Abstracts/Strategy/Corporate%20Strategy/COS0043. htm http://classes. bus. oregonstate. edu/ba447/Gonzalez%20(Winter%2008)/BA%20447%20-%20day%201. ppt How do the 4 Ps of marketing differ in a global business environment? Give examples from your own organization or one you are familiar with.The 4 Ps of marketing, namely: product, price, placement, and promotion vary widely in a global business environment as firms attempt to get their marketing mix just right so that they sell the right products, at the right prices and places, using promotion methods that are most suitable. A global company like Coca-Cola for instance essentially creates a single product and tweaks it differently for different marke ts. The sugar and corn syrup formulas of Coca-Cola are packaged using the contour bottle design with the dynamic ribbon in different shapes and forms.Coca-Cola bottles in some countries come in standard beverage-bottle sizes of those countries, with wording in native language as well. The price of a Coca-Cola varies from market to market due to production costs, ingredient costs, delivery costs, expected profit margins, competition, and so on. Coca-Cola’s product placement varies from country to country based on how the company wants to offer competition in the targeted market. Vending machines are not common in all countries and in US for instance, Coca-Cola is sold by the pallet through warehouse stores; however, in countries like India, such an option does not apply.Coca-Cola has moved away from the idea of sending the same message across globally in the wake of its global promotion strategy failure. Coca-Cola uses customized promotional strategies and regional themes inst ead of universal ones in order to counter varied language and cultural barriers of the global market. References: http://www. thetimes100. co. uk/downloads/theory/marketing_mix_(price,_place,_promotion,_product). pdf http://www. stamfordonline. com. my/courses/dba/dba206/DBA%20206%20Week%2010%20&

Primary education Essay

Education in its general sense is a form of learning in which the knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training, or research. Education frequently takes place under the guidance of others, but may also be autodidactic. Any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational. A right to education has been recognized by some governments. At the global level, Article 13 of the United Nations’ 1966 International Covenant on Economic, Social and Cultural Rights. Etymology Etymologically, the word â€Å"education† is derived from the Latin educatio from educo which is related to the homonym educo from e- and †duco . Type of education Education can take place in formal or informal educational settings. Formal education Systems of schooling involve institutionalized teaching and learning in relation to a curriculum, which itself is established according to a predetermined purpose of the schools in the system. Schools systems are sometimes also based on religions, giving them different curricula. Curriculum. In formal education, a curriculum is the set of courses and their content offered at a school or university. As an idea, curriculum stems from the Latin word for race course, referring to the course of deeds and experiences through which children grow to become mature adults. A curriculum is prescriptive, and is based on a more general syllabus which merely specifies what topics must be understood and to what level to achieve a particular grade or standard. An academic discipline is a branch of knowledge which is formally taught, either at the university–or via some other such method. Each discipline usually has several sub-disciplines or branches, and distinguishing lines are often both arbitrary and ambiguous. Examples of broad areas of academic disciplines include the natural sciences, mathematics, computer science, social sciences, humanities and applied sciences. Educational institutions may incorporate fine arts as part of K-12 grade curricula or within majors at colleges and universities as electives. The various types of fine arts are music, dance, and theater. Preschools The term preschool refers to a school for children who are not old enough to attend kindergarten. It is a nursery school. Preschool education is important because it can give a child the edge in a competitive world and education climate. While children who do not receive the fundamentals during their preschool years will be taught the alphabet, counting, shapes and colors and designs when they begin their formal education they will be behind the children who already possess that knowledge. The true purpose behind kindergarten is â€Å"to provide a child-centered, preschool curriculum for three to seven year old children that aimed at unfolding the child’s physical, intellectual, and moral nature with balanced emphasis on each of them. † This period of education is very important in the formative years of the child. Teachers with special skills and training are needed at this time to nurture the children to develop their potentials. Primary schools Primary education consists of the first 5–7 years of formal, structured education. In general, primary education consists of six or eight years of schooling starting at the age of five or six, although this varies between, and sometimes within, countries. Globally, around 89% of primary-age children are enrolled in primary education, and this proportion is rising. Under the Education For All programs driven by UNESCO, most countries have committed to achieving universal enrollment in primary education by 2015, and in many countries, it is compulsory for children to receive primary education. The division between primary and secondary education is somewhat arbitrary, but it generally occurs at about eleven or twelve years of age. Some education systems have separate middle schools, with the transition to the final stage of secondary education taking place at around the age of fourteen. Schools that provide primary education, are mostly referred to as primary schools. Primary schools in these countries are often subdivided into infant schools and junior school. In India, compulsory education spans over twelve years, out of which children receive elementary education for 8 years. Elementary schooling consists of five years of primary schooling and 3 years of upper primary schooling. Various states in the republic of India provide 12 years of compulsory school education based on national curriculum framework designed by the National Council of Educational Research and Training. Secondary schools In most contemporary educational systems of the world, secondary education comprises the formal education that occurs during adolescence. It is characterized by transition from the typically compulsory, comprehensive primary education for minors, to the optional, selective tertiary, â€Å"post-secondary†, or â€Å"higher† education for adults. Depending on the system, schools for this period, or a part of it, may be called secondary or high schools, gymnasiums, lyceums, middle schools, colleges, or vocational schools. The exact meaning of any of these terms varies from one system to another. The exact boundary between primary and secondary education also varies from country to country and even within them, but is generally around the seventh to the tenth year of schooling. Secondary education occurs mainly during the teenage years. In the United States, Canada and Australia primary and secondary education together are sometimes referred to as K-12 education, and in New Zealand Year 1–13 is used. The purpose of secondary education can be to give common knowledge, to prepare for higher education or to train directly in a profession. The emergence of secondary education in the United States did not happen until 1910, caused by the rise in big businesses and technological advances in factories, that required skilled workers. In order to meet this new job demand, high schools were created, with a curriculum focused on practical job skills that would better prepare students for white collar or skilled blue collar work. This proved to be beneficial for both employers and employees, for the improvement in human capital caused employees to become more efficient, which lowered costs for the employer, and skilled employees received a higher wage than employees with just primary educational attainment. In Europe, grammar schools or academies date from as early as the 16th century, in the form of public schools, fee-paying schools, or charitable educational foundations, which themselves have an even longer history. Alternative Alternative education, also known as non-traditional education or educational alternative, is a broad term that may be used to refer to all forms of education outside of traditional education . This may include not only forms of education designed for students with special needs, but also forms of education designed for a general audience and employing alternative educational philosophies and methods. Alternatives of the latter type are often the result of education reform and are rooted in various philosophies that are commonly fundamentally different from those of traditional compulsory education. While some have strong political, scholarly, or philosophical orientations, others are more informal associations of teachers and students dissatisfied with certain aspects of traditional education. These alternatives, which include charter schools, alternative schools, independent schools, homeschooling and autodidacticism vary, but often emphasize the value of small class size, close relationships between students and teachers, and a sense of community. Alternative education may also allow for independent learning and engaging class activities. Special. In the past, those who were disabled were often not eligible for public education. Children with disabilities were often educated by physicians or special tutors. These early physicians set the foundation for special education today. They focused on individualized instruction and functional skills. Special education was only provided to people with severe disabilities in its early years, but more recently it has been opened to anyone who has experienced difficulty learning. Vocational Vocational education is a form of education focused on direct and practical training for a specific trade or craft. Vocational education may come in the form of an apprenticeship or internship as well as institutions teaching courses such as carpentry, agriculture, engineering, medicine, architecture and the arts. Informal education Autodidacticism Autodidacticism is self-directed learning that is related to but different from informal learning. In a sense, autodidacticism is â€Å"learning on your own† or â€Å"by yourself†, and an autodidact is a self-teacher. Autodidacticism is a contemplative, absorbing process. Some autodidacts spend a great deal of time reviewing the resources of libraries and educational websites. One may become an autodidact at nearly any point in one’s life. While some may have been informed in a conventional manner in a particular field, they may choose to inform themselves in other, often unrelated areas. Notable autodidacts include Abraham Lincoln, Srinivasa Ramanujan, Michael Faraday, Charles Darwin, Thomas Alva Edison, Tadao Ando, George Bernard Shaw, Frank Zappa,and Leonardo da Vinci . Indigenous Indigenous education refers to the inclusion of indigenous knowledge, models, methods and content within formal and non-formal educational systems. Often in a post-colonial context, the growing recognition and use of indigenous education methods can be a response to the erosion and loss of indigenous knowledge and language through the processes of colonialism. Furthermore, it can enable indigenous communities to â€Å"reclaim and revalue their languages and cultures, and in so doing, improve the educational success of indigenous students. † Education through recreation The concept of education through recreation was first applied to childhood development in the 19th century. In the early 20th century, the concept was broadened to include young adults but the emphasis was on physical activities. L. P. Jacks, also an early proponent of lifelong learning, described education through recreation: â€Å"A master in the art of living draws no sharp distinction between his work and his play, his labour and his leisure, his mind and his body, his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing and leaves others to determine whether he is working or playing. To himself he always seems to be doing both. Enough for him that he does it well. † Education through recreation is the opportunity to learn in a seamless fashion through all of life’s activities. The concept has been revived by the University of Western Ontario to teach anatomy to medical students. Open education is fast growing to become the dominant form of education, for many reasons such as its efficiency and results compared to traditional methods. Cost of education has been an issue throughout history, and a major political issue in most countries today. Open education is generally significantly cheaper than traditional campus based learning and in many cases even free. Many large university institutions are now starting to offer free or almost free full courses such as Harvard, MIT and Berkeley teaming up to form edX Other universities offering open education are Stanford, Princeton, Duke, Johns Hopkins, Edinburgh, U. Penn, U. Michigan, U. Virginia, U. Washington, Caltech. It has been called the biggest change in the way we learn since the printing press. Many people despite favorable studies on effectiveness may still desire to choose traditional campus education for social and cultural reasons. The conventional merit system degree is currently not as common in open education as it is in campus universities. Although some open universities do already offer conventional degrees such as the Open University in the United Kingdom. Currently many of the major open education sources offer their own form of certificate. Due to the popularity of open education these new kind of academic certificates are gaining more respect and equal â€Å"academic value† to traditional degrees. Many open universities are working to have the ability to offer students standardized testing and traditional degrees and credentials. There has been a culture forming around distance learning for people who are looking to enjoy the shared social aspects that many people value in traditional on campus education that is not often directly offered from open education. Examples of this are people in open education forming study groups, meetups and movements such as UnCollege. Liberal arts colleges A liberal arts institution can be defined as a â€Å"college or university curriculum aimed at imparting broad general knowledge and developing general intellectual capacities, in contrast to a professional, vocational, or technical curriculum. † Although what is known today as the liberal arts college began in Europe, the term is more commonly associated with Universities in the United States. Community colleges A nonresidential junior college offering courses to people living in a particular area. Learning modalities There has been much interest in learning modalities and styles over the last two decades. The most commonly employed learning modalities are: Visual: learning based on observation and seeing what is being learned. Auditory: learning based on listening to instructions/information. Kinesthetic: learning based on movement, e. g. hands-on work and engaging in activities. Other commonly-employed modalities include musical, interpersonal, verbal, logical, and intrapersonal. Dunn and Dunn focused on identifying relevant stimuli that may influence learning and manipulating the school environment, at about the same time as Joseph Renzulli recommended varying teaching strategies. Howard Gardner identified a wide range of modalities in his Multiple Intelligences theories. The Myers-Briggs Type Indicator and Keirsey Temperament Sorter, based on the works of Jung, focus on understanding how people’s personality affects the way they interact personally, and how this affects the way individuals respond to each other within the learning environment. The work of David Kolb and Anthony Gregorc’s Type Delineator follows a similar but more simplified approach. Some theories propose that all individuals benefit from a variety of learning modalities, while others suggest that individuals may have preferred learning styles, learning more easily through visual or kinesthetic experiences. A consequence of the latter theory is that effective teaching should present a variety of teaching methods which cover all three learning modalities so that different students have equal opportunities to learn in a way that is effective for them. Guy Claxton has questioned the extent that learning styles such as VAK are helpful, particularly as they can have a tendency to label children and therefore restrict learning. Recent research has argued â€Å"there is no adequate evidence base to justify incorporating learning styles assessments into general educational practice. † Instruction Instruction is the facilitation of another’s learning. Instructors in primary and secondary institutions are often called teachers, and they direct the education of students and might draw on many subjects like reading, writing, mathematics, science and history. Instructors in post-secondary institutions might be called teachers, instructors, or professors, depending on the type of institution; and they primarily teach only their specific discipline.

Impact Of Rap Music On The Music - 870 Words

The most broadly excepted meaning of rap music is talked words with a mood of bass, drums, and console sounds. The words are talked over the music and the stresses and attention on words is vital. Hip Hop is characterized as the going with ambient melodies however is frequently utilized as an issue to rap music. In this paper I will demonstrate how rap got its begin and developed into the society we know today as hip bounce. Impacts on rap music began as right on time as the 1940 s when Rhythm Blues and Jazz included a large portion of the components that make up rap music. Rap music turned into its own particular type of music in the 1970 s the point at which DJ s from New York, for example, DJ Lovebug, DJ Cool Herc and DJ Hollywood, started controlling, and scratching, records to make rhythms, beats, and different sounds. As this occurred the rapper would talk over the music utilizing rhymes. The rapper would utilize attention and stresses with their verses. In 1979 the Sugar Hill Gang promoted the first rap single with their hit Rapper s Delight. This constrained the world to recognize that rap was an energy in the music business. In 1982, with the arrival of the single The Message by Grandmaster Flash and the Furious Five, rap music tackled another reason. The melody expressed the hardships of living in the ghetto of New York as is demonstrated in the tune of the tune. Don t push me, cause I m near the edge, I m attempting not to detached my head, ItShow MoreRelatedRap Music And Its Impact On Society884 Words   |  4 PagesThe impact music has on the life of people is very powerful. It can easily revamp the way people act and take control of people’s emotions. Rap music is a very common and popular type of music within the world today. Rap music has existed since the mid 1970s, nowadays it is practically everywhere. It is easily a central focus of many young people’s lives. Rap music was essentially intended to create a voicing of one’s frustrations and disappointment with society, it has recently taken a turn andRead MoreRap Music And Its Impact On Society1081 Words   |  5 PagesIt is everywhere. Rap music is widespread and easily available anywhere. It can be listened to on the radio at a train station, on the Internet, and on phones, permitting the youth to listen to it in various circumstances, either on their way to school or along with their friends. Music has always had a tremendous effect on cultures and societies around the world. It affects how people act, speak, and dress. In today’s society, rap music has become such a fundamental part of the lives of youth thatRead MoreThe Impact Of Rap Music On Today s Society867 Words   |  4 PagesThe impact of rap music in today’s society is extremely substantial. 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This article was published in the academic journal â€Å"Sexuality and Culture†, on July 1st, 2000. This article is centered around rap music with its social and cultural significance for youth audiences, all around the world and howRead MoreThe Debate Of Hip Hop Music1509 Words   |  7 Pagescertain genres of music have an impact on the behavior of listeners, whether that impact is positive or negative. Would a person steal because of a song they heard? Would a person murder another human due to the lyrics of their favorite song? Questions like these are often asked and very rarely answered. The main genre of debate: hip hop music. Though the debate continues to go on in today’s society, the answer has never been given. In fact, some research shows that hip -hop music can have a generally